Spending a little money on clothes and a briefcase or briefcase can make a good impression. People may deny it, but they always think: expensive clothes, a lot of money, well done, good designer. Dress well, but not fashionably – nobody likes fashionable designers.
When you see a customer, I always recommend that you smile and look into the eyes for the first time. Sure, some studios and workplaces can be serious and aggressive, and walking around with a silly smile might not be a good idea.
But the first impression is very important, I always think it’s best to try to disarm amicably first. Don’t exaggerate, but try to give people the impression: “I used to be very happy, now I am very happy, and I will be very happy to work with you in the future.”
This can be the moment when everything goes wrong, so be careful.
An introduction is where people who know a topic very well explain it to people who know nothing about it. For this reason, briefings ignore some very important things, or, just as common, it’s very common to talk at length about past events that have nothing to do with the work ahead. But keep listening.
One should maintain eye contact, look interested and if possible ‘reflect’ the customer’s gestures and movements. I mean, if your client is sitting up, please sit up straight. If your client nods, nod. If they smile, please smile. If they look serious, they also look serious. If your client is not good at maintaining eye contact, be careful not to look too closely at him/her.
On the same level as your customers in all respects. So try to make sure that your eyes are on the same level as his eyes. Don’t be “above” or “below” customers. And keep listening.
Your brain is constantly thinking in the background. You need to know the parameters, if the client doesn’t tell you anything, it’s about their scope. You also have to understand the target audience, and of course you also have to understand the goals they want to achieve.
So think about it, size – can I determine the size or the size? Color-Can I control the color or use the company’s color? Font style? Corporate fonts or can I choose them myself? illustration? What kind of graphics device can I use to illustrate this work? What style of photography, illustration, editing, etc.? information? What is a hero? What do I want to communicate?
Once the summary is written, you have no excuses: read it over and over, read it in the middle of the project, and read it at the end. It’s amazing how often people miss simple things in short things.
Never forget the introduction at any stage of the design process.
Don’t jump into work
That’s why you’ve mastered the summary and understood what your customers want you to convey. what to do? Sit down and think about other things.
The problem with creative thinking is that it rarely works when it should work. You’ll find that you either get the best idea right away, or suddenly get it in a few days off, and it’ll hit you like a meteor… The most surprisingly good idea.
So don’t think about this topic… think about this topic.
Use the Internet to Help Lateral Thinking
Creative people are paid to think laterally and come up with a word or image that no one thought of. But now we have the most amazing resource for horizontal thinking at our fingertips: the Internet.
You have dictionaries and thesaurus to help you use words. A catalog of English expressions and expressions is especially useful for advertising texts. However, my personal favorite internet tool for lateral thinking is the image search.
Explaining abstract concepts is one of the most difficult, but possibly the most creative and interesting things. Try putting abstract terms that fit your summary (it can be emptiness, separation, unity, contrast, love, hate, anger, comfort) into the stock photography website search engine and see if it can give you ideas. Don’t forget to search for images on popular search engines like Google or Yahoo! They keep getting better and give you different options than the old-fashioned photos.
The computer is not related to the words we make. They just calmly matched the words we entered. Think about how many times your searches have failed. It is these “failures” that can inspire an unexpected perspective from which election campaigns can really be conducted.
Enter the customer’s name in a font application like suitcase and you will immediately see that it has many different fonts. Try all the different case combinations.
When scribbling, remember it
The perspective of your icon or symbol idea.
The style of photography and/or illustration can be included in the introduction, or it can be up to you, but try to push the boundaries anyway.
We all have our favorite photo libraries, but you can try other libraries too – don’t forget to search for images on the web. Try to choose something other than the obvious images.
Keep in mind that the CS version of Adobe Illustrator has a real-time tracking tool that can redraw any image in vector form, and you can present it as a quick fix artwork without commission.
Remember that illustration and photography can be combined.
And it’s very simple. Simple and iconic always sell well.
It is important not to fall in love with one of your designs. It’s easy to be drawn to an idea or design and convince yourself of its brilliance, especially when working in isolation.
All feedback is good feedback. So ask everyone, your significant other, the kid, the janitor, your opponent what they think. You may have taken a long time to perfect a misspelled title!
It’s the moment when everything matters. You show your ideas.
Show your work as much as possible. Get the best prints and install them on the same size board.
When displaying on screen, display it on the largest screen available and display it in a way that takes up the entire screen rather than using a cluttered desktop in the background.
When displaying a website, maximize your browser window. If you’re presenting in Photoshop, click the tab button to remove all the ugly color palettes, then the F key to remove the desktop.
If you’re submitting your idea as a PDF, set the first view in the document properties to fit on the page or open in full-screen mode. First impression counts.
Always present your ideas one by one. Don’t put them all on the table at once.
Start with the weakest idea and end with the strongest idea. If the customer doesn’t like an idea, keep it confidential.
Suppose you are the manager of the most fashionable boutique in the world and show a billionaire the most perfect diamond ever.
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